Levätä

Project Overview
Levätä started out as a CBD line with a desire to expand into the gummy world. With a design team full of cannabis market knowledge and a hunger to launch our own gummy line, out came the expansion of Levätä Canna – a vegan, gluten-free, cannabis-infused gummy.
My Role
Lead Designer + Social Media + Art Direction
Year
2020 – Present
Agency
Volume Brands
About Levätä
Cannabis Market
Founded in 2019
Levätä Canna is a wellness-based cannabis gummy line that thrives off of its unique take on packaging. With flavors like Pineapple Coconut and Citrus Dessert Blossom, marketing these gummies comes quite easily, making for bright and playful imagery.
With playful illustration styles, and vibrant colors, these social media posts can be used across platforms for many audiences. The cannabis market is ever-changing and ever-growing – breaking the boundaries on the standards is exactly a goal of Levätä's.